alegria is a creative coaching space and global retreat series — supporting artists, dreamers, and wild hearts to reconnect with joy, rhythm and purpose
1:1 coaching for creatives to fuel your artistic passion and bring more depth and playfulness to your life and business. Together, we build a consistent, fulfilling creative practice that leaves both you and your audience transformed
In parallel, alegria worldwide is our destination retreat series — bringing together creatives from around the world to co-create immersive content that transcends borders. All with one aim: to bring a little joy to the world
We work across countries, cultures, languages and communities to unite people through a shared love of music, movement, and the creative arts
You’re Here Because You’ve Always Felt Something…
A pull towards the beauty and wonder of the world
But maybe the passion’s dimmed lately? You’re full of ideas but finding it hard to follow through
Or you’ve been pushing so hard for so long that the joy’s started to slip away
You might be questioning where to go next, what to focus on, and whether it’s still worth it
This is where the fun begins
1:1 coaching for the creatives. The ones with something to say, something to make, something stirring beneath the surface
Whether you’re in a season of stuckness, in search of clarity, or simply ready to create from a deeper place — this space is for you.
Bringing You Back to What’s Real — the artist
Real, rooted and resonant
The version of you that’s energised. That’s lit up by your own ideas. That feels clear in your direction — and solid in how you show up to create
This isn’t vague mindset fluff. And it’s not traditional business coaching either
It’s pure creative alignment. It’s clarity, rhythm, and support
It’s about finding that deep playfulness to get back to yourself — so you can actually enjoy your process again and share that joy with the world
“From the first call with Sam I immediately found a genuine source of inspiration and guidance for my business”
“His many years of experience creating memorable experiences for people - alongside working with some of the world’s biggest talent - really made his opinion and guidance invaluable. The ability to openly discuss concerns and ideas promoter to promoter is something I couldn’t suggest more If I tried. Open and honest conversations lead to open and honest feedback — and with Sam’s guidance some real, positive change has occurred within the business. I look forward to continuing this for many, many more years to come! I couldn’t recommend alegria enough!”
-Tyler Fleming, Managing Director
I’m Not Here to Inspire You
I’m here to help you inspire yourself.
My work is grounded in Te Whare Tapa Whā — a Māori holistic framework for wellbeing. I’ve adapted its five dimensions into a creative, intuitive structure that speaks directly to artists, visionaries, and those walking an unconventional path. It’s rooted in indigenous wisdom, but shaped in a way that’s personal, practical, and uniquely yours
i. Come Home To Yourself
Taha Hinengaro (Mind / Emotional wellbeing)
Let go of who you think you need to be. Reconnect with who you actually are.
This theme focuses on identity, intuition, and shedding the “shoulds.” Perfect for artists who feel lost, blocked, or unsure of their creative voice.
This is about getting clear on who you really are beneath the noise. Reclaiming your voice, your truth, your intuition. A reset for the inner world.
ii. Reignite Your Inner Fire
Taha Wairua (Spirit)
You’re not broken. You’re just out of sync.
That creative spark is sacred. It’s your lifeforce. This theme taps into meaning, purpose, and connection to something bigger — whether that’s spirit, art, or life itself.
This isn’t about pushing harder. It’s about slowing down, listening in, and finding that quiet spark again. Joy, drive, inspiration — they’re still in there.
iii. Create Without Compromise
Taha Tinana (Body)
Your weirdness is your magic. Stop editing yourself to fit in.
Authentic creativity comes through the body. This theme supports expression, vitality, and trusting your physical instincts — a deeper place, not just the head.
This is about trusting your gut and creating from a place that feels true — not filtered, not watered down. Just you, doing your thing fully.
iv. Flow Over Force
Taha Taiao (Environment / Rhythm)
You don’t need to hustle your way to clarity.
Everything moves in cycles. This theme is about honouring your natural pace, aligning with seasons, and finding ease. Like water, not war.
There’s another way — one with more ease, more space, and more trust. Especially useful if you’re burnt out, overwhelmed, or running on empty.
v. Share What’s True
Taha Whānua (Connection)
When you’re real with yourself, your work lands deeper.
Your work doesn’t exist in a vacuum. When you share from a place of truth, it becomes a bridge — connecting you with others, community, and collective meaning.
This is about building the courage to show your work. Whether it’s performing, publishing, or just hitting “post,” it starts with being honest.
Hey, I’m Sam — creative coach, collaborator, and founder of alegria worldwide
My background is music festivals, and I’m most known for my festival Rhythm & Alps — a flagship music festival of New Zealand and long considered to be a ‘rite of passage’ for young kiwis to experience
Over the decades I’ve hosted thousands of music artists over hundreds of unique shows and venues, and left in the wake hundreds of thousands of happy, smiling attendees who came to experience something special
Now, I help creatives like you to re-inspire themselves. I know what it’s like to feel full of potential, but unsure how to channel it. I’ve lived the cycles of burnout and breakthrough. I’ve spent years inside creative communities and on festival stages, bringing people together through art and music. And through it all, I’ve learned that creative expression is how I make sense of the world
This work is a blend of intuition and structure, vision and action. It’s spacious, practical, and deeply personal
If you’re craving clarity, rhythm, and a way to move forward that actually feels good — you’re in the right place. Let’s work together to bring a little more joy to the world
Know You’re Not Alone
I didn’t come here to live a boring life — and I’m guessing you didn’t either.
Funny thing, life. We’re handed a script: study hard, get a job, buy a house, settle down. And hey, there’s nothing wrong with that path. But some of us just know there’s something more. A bigger adventure.
When you choose to walk a different path, society doesn’t always understand. You can feel judged, misunderstood, or even lost. But you’re not alone.
It’s not always the easiest road — but it’s the most rewarding. The world is overflowing with beauty and wonder. And part of being human is saying yes to the full experience
Let’s work together to unlock that bright, shining light inside of you — so you can show up fully present for this life, to inspire both yourself and others through your art
Be adventurous. Be curious. Have fun.
Who This Is For:
This is a high-touch, personalised space. It’s not for everyone — but it is for you if you’re ready to invest in your creativity like it matters (because it does)
Multi-passionate creatives who want to bring focus without losing the magic
Artists or freelancers who feel stuck in burnout, perfectionism, or disconnected from their creativity
Wild Hearts ready to step into the next chapter of their own story with confidence
Creative visionaries with a lot of ideas but not enough focus
Over three months, you’ll find clarity on where you’re headed creatively — and the confidence to trust your direction
We’ll work through the blocks, doubts, or distractions that have been holding you back, and build real momentum around the work you want to be doing. This is a space to reconnect with your voice, your values, and the deeper rhythm of your creative process
You’ll leave with renewed focus, practical tools to keep going when things get messy, and a stronger sense of ease, purpose, and flow
Most of all, you won’t be doing it alone
What’s Included:
3-month creative container
→ €3,500 EUR
13 x 1:1 sessions (60 mins)
Ongoing support between calls (voice + text)
Personalised tools, rituals & practices
Blending strategy and soulful alignment
Option to continue month-by-month after 3 months
Sliding scale available. If you’d like to explore a more individualised journey— just ask.
FAQ
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It’s not really about “beginner vs expert.” It’s about depth. Whether you’ve been doing this for decades or are just stepping into your creative identity, if you’re ready to move with more clarity and confidence — you’re in the right place
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Not at all. Some people come in mid-project, others just feel something stirring and want to reconnect with their creative self. Either way, we’ll follow the energy
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Not at the moment — I work in containers because creativity takes time to unfold. That said, if we know each other already or you have a specific request, feel free to reach out
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It’s both. We work at the intersection of purpose, process, and presence. Some weeks are about creative blocks or energy; others are about strategy, sharing your work, or launching something new. We follow the thread
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For sure! Book a free 30-min clarity call. No pressure, no pitch — just a chance to feel it out and see if the chemistry’s there
Ready to Get Back in Flow?
You don’t need to force your way forward. You just need the right rhythm.
Book your free 30 min exploratory call now
No pressure, no hard sell. Just a real human to human conversation.
